Your store numbers & reports

The moment you open your dashboard you see the current period: “Total sales” net of refunds, “Net profit” after cost, expenses and refunds — with gross profit alongside — plus “Total orders” and “New orders” waiting for your confirmation.

• One-tap periods: today, last 7 days, last 30 days — or a custom from/to range.
• The new-orders inbox brings in orders the moment they arrive, for confirmation and prep.

Under “Analytics & Best Sellers”, the performance analytics page gives you: net sales, counted orders (completed or delivered only), average order value, net profit and its margin, your new versus returning customers, and the refund rate — every figure compared with the equal previous period.

• Sales by channel: how much each sales channel contributes to orders, net sales and profit.
• Top products by quantity, with a “high-selling, low stock” signal for items selling fast on thin stock.
• Top categories by margin, plus a compact financial summary for the selected period.
• The “Best sellers” page goes deeper: rank by quantity or revenue and open any product to see its profit.

The “Finance & Expenses” page is your store’s authoritative P&L: realized sales, then cost of goods sold, then operating and administrative expenses by category, down to realized net profit and its margin — from day one of trading.

Log your operating expenses from the expenses tab with their category and description so the statement stays complete.

Net profit = sales, minus refunds, minus cost of goods sold, minus expenses. The cost of goods is fed by the cost prices you record on products and when receiving stock in inventory — data private to you, never visible to customers.